Chamber Delegation Conducts Visit to Xinjinxiang Technology on June 25

**June 25, 2025 – Field Visit to Sichuan Xinjinxiang Technology Co., Ltd.: Deepening Collaboration to Explore New Opportunities in the Automotive Industry**

On June 25, 2025, a delegation from the Secretariat of the Sichuan Automobile Trade Service Chamber of Commerce conducted a field visit to Sichuan Xinjinxiang Technology Co., Ltd. (hereinafter referred to as "Xinjinxiang Technology"). The aim was to gain an in-depth understanding of the company's operations, promote exchange and cooperation between the Chamber and the enterprise, and jointly drive innovative development in Sichuan's automobile trade service industry.

**Visiting the Enterprise, Discussing Development Together**

It is reported that Sichuan Xinjinxiang Technology Co., Ltd. was established in 2012. Its subsidiaries include Sichuan Jinxiang Chuanxuan Automobile Advertising Media Co., Ltd., Chengdu Jinxiang Chuanxuan Automobile Sales Co., Ltd., Linshui Jinxiang Automobile Sales Co., Ltd., and Linshui Xinxiang Automobile Sales Co., Ltd. The company's exhibition area covers 10,000 square meters. In the highly competitive Chinese automobile circulation market, it has an entire team of 300 people and has evolved into a comprehensive automotive service provider whose main businesses include new vehicle wholesale/retail, supply chain finance, licensed vehicle wholesale/retail, customized vehicles/closeout vehicle buyouts, new media automobile live-streaming bases, and new energy vehicle leasing. The company relies on solid financial strength and a seasoned professional team as its core development assets, committed to building a professional new vehicle circulation platform.

Based in the Southwest and Northwest regions, and deeply cultivating markets nationwide through tier-1 and tier-2 store networks, the company provides partner merchants with:
1.  **Vehicle Supply:** A rich supply chain of vehicle models and categories, providing comprehensive dealers with popular-selling vehicles and exclusive sources from various brands.
2.  **Traffic:** High-quality hosts and operational capabilities generating massive online traffic resources to attract customers, boosting offline store sales.
3.  **Management:** Integration of online traffic access with offline store service delivery, building a closed-loop model from procurement to end retail.
4.  **Finance:** Display vehicle financing + inventory financing + consumer credit products to address the most pressing funding needs for vehicle procurement and end-consumer (C-end) purchases.
5.  **Marketing:** Integrated online and offline marketing campaign promotion, overall planning, and material support to comprehensively enhance partner marketing capabilities.
6.  **IT Systems:** Systems provide fully electronic, mobile, intelligent management tools, seamlessly connecting processes from contract signing and order creation to certification management, logistics management, and inventory management, making all vehicle delivery processes clearer and more straightforward.

The sales brands involved include over 20 brands such as Volkswagen, Nissan, Changan, Hyundai, Honda, FAW Bestune, and Zotye. Since its establishment, the company has conducted business with over 3,000 dealers nationwide, establishing strong cooperative relationships. The exhibition ground consistently displays over 3,000 vehicles, possessing strong and controllable sales channels capable of handling large-volume vehicle sales.

During the visit, the Chamber Secretariat toured the company's office environment and business exhibition area, and held discussions with the General Manager of Xinjinxiang Technology. General Manager Zhu Xiaochao detailed the company's achievements in its layout within the national automotive market, technological innovation, and future development plans, specifically mentioning active exploration in emerging fields such as automotive supply chain finance and IoT technology R&D.

**Deepening Cooperation, Looking towards the Future**

The Chamber Secretariat highly praised the rapid development of Sichuan Xinjinxiang Technology and expressed its commitment to leveraging the Chamber's platform advantages to provide support in policy alignment, resource integration, and industry exchange. Both sides also exchanged views on the current challenges and opportunities facing the automotive industry, jointly exploring how to enhance market competitiveness through technological upgrades and service optimization.

This visit not only strengthened the ties between the Chamber and its member enterprise but also laid a solid foundation for future cooperation. The Chamber will continue to uphold its service mission, provide more targeted and effective services to enterprises, constantly innovate ideas and methods, fully utilize its role as a bridge and its service functions, actively safeguard the overall interests of the industry, continuously promote the effective qualitative improvement and rational quantitative growth of the private and non-public sectors of the economy, improve people's livelihoods, maintain social stability, actively participate in the vibrant practice of governing and prospering Sichuan, and contribute to writing a new chapter of Chinese modernization in Sichuan.

Chamber Secretary-General Qin Peiyong and Executive Secretary-General Zhang Landie participated in the visit.