A Visit to Sichuan Xinjinxiang

**In-depth Visit to Sichuan Xinjinxiang Technology Co., Ltd., Vice-President Unit of the Chamber of Commerce**

In order to thoroughly implement the important instructions of the General Secretary during his inspection in Sichuan, fully execute the decisions and deployments of the Party Central Committee and the State Council, meet the requirements of the Provincial Economic Work Conference, focus on stimulating effective demand and cultivating new growth points, continuously consolidate and enhance the positive trend of economic recovery, and implement the spirit of documents such as the "Several Policy Measures on Continuously Consolidating and Enhancing the Positive Economic Trend," the Chamber Secretariat, approved by the Chamber Council, will carry out the series of activities "Visiting Ten Thousand Enterprises to Listen to Voices, Conducting In-Depth Research for Development."

Recently, Xie Yong, Deputy Secretary-General of the Sichuan Automobile and Auto Parts Service Industry Chamber of Commerce (hereinafter referred to as the "Chamber"), and the Director of the Membership Department visited Sichuan Xinjinxiang Technology Co., Ltd., a Vice-President unit of the Chamber. Zhu Xiaochao, General Manager of Sichuan Xinjinxiang Technology Co., Ltd., welcomed the Chamber's visit.

General Manager Zhu Xiaochao introduced the basic situation of Xinjinxiang to the Secretariat. Deputy Secretary-General Xie Yong introduced the Chamber Secretariat's work plan for 2024 and the services provided to member enterprises to General Manager Zhu Xiaochao. Finally, the two sides held key discussions on areas including used car transactions, automobile exports, supply chain finance, business operations, and resource integration, unanimously agreeing to strengthen cooperation and communication for mutual development.

It is reported that Sichuan Xinjinxiang Technology Co., Ltd. was established in 2012. Its subsidiaries include Sichuan Jinxiang Chuanxuan Automobile Advertising Media Co., Ltd., Chengdu Jinxiang Chuanxuan Automobile Sales Co., Ltd., Linshui Jinxiang Automobile Sales Co., Ltd., and Linshui Xinxiang Automobile Sales Co., Ltd. The company's exhibition area covers 10,000 square meters. In the highly competitive Chinese automobile circulation market, it has a team of nearly 100 people and has evolved into a comprehensive automotive service provider whose main businesses include new vehicle wholesale/retail, supply chain finance, licensed vehicle wholesale/retail, customized vehicles/closeout vehicle buyouts, new media automobile live-streaming bases, and new energy vehicle leasing. The company relies on solid financial strength and a seasoned professional team as its core development assets, committed to building a professional new vehicle circulation platform.

Based in the Southwest and Northwest regions, and deeply cultivating markets nationwide through tier-1 and tier-2 store networks, the company provides partner merchants with:
1.  **Vehicle Supply:** A rich supply chain of vehicle models and categories, providing comprehensive dealers with popular-selling vehicles and exclusive sources from various brands.
2.  **Traffic:** High-quality hosts and operational capabilities generating massive online traffic resources to attract customers, boosting offline store sales.
3.  **Management:** Integration of online traffic access with offline store service delivery, building a closed-loop model from procurement to end retail.
4.  **Finance:** Display vehicle financing + inventory financing + consumer credit products to address the most pressing funding needs for vehicle procurement and end-consumer (C-end) purchases.
5.  **Marketing:** Integrated online and offline marketing campaign promotion, overall planning, and material support to comprehensively enhance partner marketing capabilities.
6.  **IT Systems:** Systems provide fully electronic, mobile, intelligent management tools, seamlessly connecting processes from contract signing and order creation to certification management, logistics management, and inventory management, making all vehicle delivery processes clearer and more straightforward.

The sales brands involved include over 20 brands such as Volkswagen, Nissan, Changan, Hyundai, Honda, FAW Bestune, and Zotye. Since its establishment, the company has conducted business with over 3,000 dealers nationwide, establishing strong cooperative relationships. The exhibition ground consistently displays over 3,000 vehicles, possessing strong and controllable sales channels capable of handling large-volume vehicle sales.

This visit enhanced mutual understanding and increased industry cohesion. We will leverage the Chamber's role as a bridge and its service functions to actively safeguard the overall interests of the industry. We will continue to promote the effective qualitative improvement and rational quantitative growth of the private and non-public sectors of the economy, improve people's livelihoods, maintain social stability, actively participate in the vibrant practice of governing and prospering Sichuan, and make new and greater contributions to the economic and social development of Sichuan Province.